Review: The Dorito Effect: The Surprising New Truth About Food and Flavor

The Dorito Effect: The Surprising New Truth About Food and Flavor
The Dorito Effect: The Surprising New Truth About Food and Flavor by Mark Schatzker
My rating: 4 of 5 stars

Listening to the audio CD but that does not seem to be a choice on GR.

First, the reader on this audiobook is very good. Non fiction can sometimes be a difficult listen, especially while driving; it’s easy to miss main ideas and critical specifics. This reader was slow and clear and i was able to follow the threads of thought throughout.

This book is fascinating because it focuses on flavor. We all know we should eat whole grains and unprocessed fruits and vegetables for health, for the good of the planet, for vitamins, for our waistlines. Schatzker focuses on the development of artificial flavorings and industrial farming methods and what they have done to our brains, our palates, our cravings, and our ability to know when we are satisfied. It’s interesting and important stuff. Although I thought the very last section of the book (about the quest for perfect tomatoes and building a dinner around them) went on too long and was pretty boring, I found this to be an accessible book that I would especially recommend to people who might benefit from a nutrition message but might not be swayed by animal welfare or ecological arguments.

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